An expanded footprint, new breakfast/lunch offerings and the return of music and seating have us excited to swing the doors open wide!

Santa Cruz, CA – The Scotts Valley Farmers’ Market welcomes you to the launch of the 2021 season on May 1st. Every Saturday until Thanksgiving a remarkable and unique collection of regional farms and food businesses throw up their tents to sell a robust array of fresh fruits and vegetables, meats, eggs, artisanal bread and other staple foods. Newly located at the Scotts Valley Square Shopping Center in the old KMART parking lot the growing farm and food offerings are worth coming out for week after week, 9am-1pm.

We are happy to be starting 2021 with solid Covid-19 safety protocol, the return of café seating and live music weekly. In response to the CZU Fires in 2020 the Scotts Valley Market relocated to the Scotts Valley Square Shopping Center off of Mount Hermon Road. What began as a stumbling block, relocation mid season, transformed into a gift. The new spot provides additional space and flexibility – here we have circled up giving the Market a warm and inviting feel while allowing us to include additional farms and food businesses. Increased visibility across the market makes shopping and spotting friends, neighbors and kiddos easier too.

Joining us this year, Watsonville-based Mora Family Farm brings chicken, duck and quail eggs to the market alongside preserves, peppers and tree fruit. Burgeoning food business Chicken Foot showcases the talents of Felton-raised Jessica Yarr and her culinary heritage. Find traditional Eastern European dishes like sweet potato, sour cherry and cheese filled pierogi with sour cream and apple butter or traditional Georgian stuffed cheese bread with herbs and a side of spring veggies. Cuevas Express returns with their sought-after chile rellenos breakfasts along with steak or potato and egg options. A trio of bakeries – Companion, Adorable French and Beckmann’s Old World – offer up a huge selection of quality breads, granolas, pies, pastries and savory and sweet tarts.

The Scotts Valley Market continues to offer the Market Match program, which helps EBT users stretch their dollars. In May, the Market offers a Double Match Special to CalFresh/EBT users – providing TWO Market Match tokens for every EBT token up to ten dollars. Ten dollars of EBT becomes $30 in May at the Scotts Valley Market. The matching tokens are specifically for fresh fruits and vegetables only.

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Visit us for more information or contact Executive Director Nesh Dhillon at [email protected].