Driven by a strong sense of community, Scotts Valley business people are inviting residents to take advantage of special deals and gifts from 10 a.m. to 6 p.m., Saturday, Feb. 13.

The day-long event is known officially as #ScottsValleyLove — A Community Family-Oriented Event.

“Events like this are just so important during these times to encourage all of us to remember to shop local,” Susan O’Connor Fraser, executive director at Tam Communications (also named Business of the Year in 2020).

#ScottsValleyLove mirrors similar events held for Halloween and the Holiday season, which were successful for businesses and enjoyed by residents. “The business community was so grateful of the efforts intended to increase traffic to their stores,” said O’Connor Fraser. “Those that participated from the public had so much fun.”

How it Works
Businesses who have not signed up to participate have until Monday, Feb. 8, to register. Email Angela Marshall at [email protected] to register.

Those who sign up benefit from pre-event promotion on the Scotts Valley Chamber of Commerce Facebook page.

Residents can start the day at any one of the city’s five shopping centers, where there will be tables set up with goody bags and a maps of participating stores. In addition to the merchants offering great deals, visitors receive candy or trinkets dropped in their bags. As a bonus, many of the stores plan to hold individual drawings for prizes.

A partial list of stores taking part in the event are Bruno’s Bar & Grill, Zinnia’s, Ferrari Florist, Little People’s, and Ashby’s Confections. For a complete list of participating vendors go to the Scotts Valley Chamber of Commerce website or their Facebook page.

The Motivating Group behind the Effort
To say the least, the year-long pandemic has been stressful for local businesses, as they try to balance responsible behavior with staying afloat.

With this in mind, last May the Chamber created the Covid-19 Economic Recovery Task Force in partnership with the city of Scotts Valley. The group is composed of O’Connor Fraser, Mayor Randy Johnson, Vice Mayor Derek Timm, Chamber Executive Director Danny Reber, Board Vice President Phil Neuman, and board members, Greg Wimp, Victor Alejandro, and Joanne Guzman.

The task force has been busy at offering amazing things for the business community (and it’s been working).

  • Efforts include:
    Webinar Series
    Business Promotion Video Commercial Series
    Shop Local Campaign – Think Local First
    Manage CARES Act Funding from the City and County
    Covid-19 Compliance Resources, Distribution of Toolkits (Masks, Signage, Hand Sanitizer)
    CZU Fire Recovery Resources FEMA and Disaster Loans
    Press Releases and Guidance on Federal and State SBA loans, EIDL Grants and CARES Act

If you need to speak with someone about the event call Angela Marshall at 831-438-1010.

David Leland
David is a local resident, a writer, MSV Columnist and a heck of a nice guy who cares about our commUNITY