Robert Aldana

Robert Aldana
Rating (average)
Business Phone Number
(831) 252-3959
5610 Scotts Valley Drive
Business Website Address
Long Business Description

Robert started his real estate career as a licensee in 1986 and knew since he was about 14 years old that this was the career path he wanted to follow. He has based his career on serving the community, helping to educate the community on real estate matters, working diligently to uphold professional standards in the profession, and providing assistance to those in need of guidance throughout the years.

Robert has also been called upon and continues to be called upon by the real estate industry to assist and educate fellow real estate practitioners on a variety of topics including professional standards, technology, and numerous other topics that he has been asked to train fellow real estate agents on. He has held a position as a State Director and Vice-Chair for the California Association of REALTORS®.

He was also once a nationally syndicated real estate journalist and has also been featured in the San Jose Mercury News, AOL News, Forbes, Inman News, Business Week, and many others. Robert appeared on HGTV’s hit show “Sleep on It” and NBC’s “Best of the Bay”, and was also the host of TV and Radio’s “Let’s Talk Real Estate!” for over 15 years.

Robert was voted Man of the Year in Scotts Valley for his contributions to the community in 2014 and is a constant contributor to the community and schools.

Robert has been the agent chosen by more Scotts Valley home sellers and buyers than any other agent or team since 2015 (9 straight years) and is now the ALL-TIME leader in real estate sales for Scotts Valley. He was also awarded the Santa Cruz Sentinel’s Readers Choice for Best REALTOR® in Scotts Valley for four straight years and was also awarded Favorite Real Estate Agent in Scotts Valley four times by local residents in the NextDoor Favorite Business Awards.

Robert is the number 1 ranked real estate agent in ALL Santa Cruz County, not just in Scotts Valley.

He has lived in Scotts Valley since 1996 along with his wife, Monica, their three daughters, Haley, Madeline and Ava.

• Read over 80 "5 Star" Reviews from your friends and neighbors at:

• Visit my website for videos and more info at:


Licensing Info or #
DRE # 00921165
Facebook Page
Business Hours
By Appointment Weekdays and Weekends
LinkedIn Page
Scotts Valley
Zip Code
  • Robert Aldana


“Robert and his team are the best. As a first time home buyer it seemed like I would never get a house in Scotts Valley.

He listened to my wants and needs and found exactly what I wanted. The process couldn’t be smoother.

If you’re looking to buy or sell a house, go to Robert. Couldn’t be happier!”

Cameron Popkin | January 2, 2024

“Robert took an extremely stressful process with a very aggressive timeline and made it feel like one of the smoothest processes I’ve ever taken part of.

At every turn, his team was there to streamline resolution and mitigate any issues that arose. Patient and adaptable, with a personal touch, their team was a pleasure to work with. And the result was less than 4 days on the market, asking price, cash payment down, quick close - Satisfaction.

I would strongly recommend anybody selling a home in Scotts Valley to make working with Robert Aldana the 1st and only option.

Giorgio Alessandro Michailiuk | December 11, 2023

“Our experience with Robert and team was great. We selected Robert for several reasons, top of which was his focus on and expertise with the Scotts Valley market. Additionally, the marketing that Robert incorporated in his fee, including staging, made us feel like we wouldn’t be nickeled and dimed over throughout the listing process.

Robert can come off as a typical sales guy, but we were very pleased at how respectful he was of our opinions. That said, he made it clear when he felt strongly about a particular direction. Richelle on Robert’s team was very helpful in getting contractors scheduled for cleaning and small repairs, but they were very open to us completing some of that work on our own.

Overall, the process went very smoothly with a great outcome for us. Multiple offers above asking in a soft market, with the property under contract in just 4 days. Now that our sale has been completed, Robert and team are still engaged when we need them to be. We highly recommend ‘Team Aldana’.

Rick Tamara | December 11, 2023

“From beginning to end, the experience of selling our home with Robert was top notch! Robert and his team were there for us every step of the way, from helping stage the home, to making sure that we were updated daily on interest and showings, and even after escrow closed keeping in touch to make sure we were taken care of and didn’t need anything else. They made themselves available to us whenever something was needed. They knew this was more than just a house to us, this was our home built with memories and they respected how much it meant to us. These guys are a class act! They know the market extremely well and how to get the job done exceeding expectations. We put our trust in Robert and his team to sell our home, and we couldn’t be happier with the results. They delivered more than we could have ever asked for. We gained more than just a real estate team during this process, we made lifelong friends. Thank you Robert and team!”

Jacqueline Carter | September 14, 2023

“I first noticed Robert on Facebook. He was ACTIVE there, and classy, not just loud like so many other agents. When we sold our house in Scotts Valley we decided for him, and within a week (!) he had our house fully staged, pictures taken, listed in the major apps and an open house scheduled. Wow. He guided us through the whole process, and stayed calm every bit of the way. And selling a house can be exciting… When we moved out he stopped by and even brought Pizza to the house for us and the helpers. I thought that was amazing. I moved to LA; but if I ever move back I know who would help me buy my house for sure. Thanks Robert & Team.”

Dirk & Marina Ulrich | September 14, 2023

“Robert and his team from start to finish were exceptional. My husband and I are so grateful to have had the chance to have him sell our home. From the first moment in meeting him his presentation was impressive and everything he promised came to life. He was extremely thorough, responsive, detail oriented, genuine, and so hard working. Our sale was a bit more complicated as we had a third party relocation company as well as were buying another home down south. Robert was so patient and attentive working with all of our contacts. He made our open house a huge success, created gorgeous fliers and was communicative about how it went after each showing. I wish I could take Robert with me for all of my real estate transactions. Don’t hesitate for a second, speak with Robert!!!”

Ramanda Betanc | September 14, 2023

“Robert is a top notch professional at what he does. He is straight forward and really helps set the correct expectation.

He really aimed to make sure that we were completely comfortable at every stage of buying our new home, and selling our existing home. We had concerns about selling our current home prior to finding our new home and he really set our minds at ease. He goes above and beyond making sure that everything runs smoothly from being there for inspections, helping schedule out different trades to get current and new homes whipped into shape. He really understood what we were looking for in a new home and helped us find the right property for us.

It was a longer process for us due to slow inventory and our specific wants in a home, but he stuck with us for over 6 months and he never once pressured us. Overall this was the best home buying and selling experience we have had.

Was there an advantage in working with Robert’s vast network?

Roberts knowledge of Scotts Valley and his extensive network really gave us an advantage. Many times, he was able to tell us about homes coming up for sale before they were even listed on MLS. His pre-marketing of our home prior to listing on MLS helped us get many interested parties. He ultimately was able to get a much higher offer than our planned listing price.

His use of a professional photographer to best showcase our house in those photos on his website was a great strategy.”

Matt & Spring Babb | September 14, 2023

“Robert sold our home for us, and he bent over backwards to see every aspect of the process was easy on my family. He communicated his every step, and he is a true professional. Was there an advantage utilizing Robert’s vast Network, Internet and Social Media presence? Robert’s use of his marketing plan was amazing, and his website is truly splendid.”

Matt & Lisa Rasmussen | September 14, 2023

“Without a doubt, Robert Aldana is by far the best Agent I have ever met. No doubt the best in the area.

I met Robert while searching for a home. I was first impressed with the website he built for the house I was looking at. He builds these stellar individualized websites that use your address as the URL. He uses professional photographers to present your home. He uses 3D scans so every home has a virtual your. Then he tops it all off with videos, aerial drone footage, and music. When we saw this, we said this is how we want to have our home presented.

We put a bid on the house he was selling, but it was contingent on selling ours. We were so impressed with Roberts work we hired him to sell our home. We had 18 days to sell in order to remove the contingency on the home we wanted. I admit I was skeptical if we could get what we needed in order to purchase the new home. Robert was confident we could get what we needed.

Over the next 4 days, Robert project managed our home, hiring painters, contractors, carpet cleaners, maids window washers, gardeners, garbage hauler, and movers to put most of our stuff in storage so we could stage our home perfectly. It was a monumental effort from everyone. We were mentally and physically exhausted. But Robert was there every day coordinating everything. He even helped move all our plants to a friends house with his truck. In 5 days our home was transformed. He brought in the photographer and the next day we had a perfect website, we were listed and we had an open house scheduled the next day.

In 4 days we had an offer $220k over asking. We closed and moved into our perfect new home a few weeks later.

But it didn’t end there. The whole expedited process left us drained. So Robert gifted us with a couples massage at a local spa near our new home. And the red carpet didn’t end there. He took us on a tour of our new neighborhood and took us to dinner at one of his favorite restaurants. Weeks later he helped us with repairs on our new home and ever helped with a home warranty when we had some trouble with our new dishwasher and AC.

The point is Robert is more than an Agent. He goes way above and beyond. He and his team are a complete service. I can’t imagine any other agent going this far for a client. If you are buying or selling in the Scotts Valley area, you can’t possibly find a better team.”

Al & Amy | September 14, 2023

“Robert and his team have gone above and beyond to help us sell our home and buy a new one. Nothing but an amazing experience even through all the triumphs and trials of buying and selling. Team Aldana will do all the hiring, scheduling, and meet all the contractors, cleaning crew, etc for you so that you just continue your regular schedule of working every day. They even dug up our septic and filled it back in for inspection.

I would highly recommend (and already have) Team Aldana.”

Brittany & Andrew Cavaletto | September 14, 2023

“Robert and his excellent team far exceeded our expectations. They worked quickly (and carefully!) to get our house ready for market, marketing and showing the house, and walked us through every step of the process.

Robert kept us updated throughout and was always accessible by phone, email, or text message if we had questions or concerns.

Robert’s combination of experience and passion for real estate makes him a true master of his craft. He has a deep and comprehensive understanding of the local real estate market: what buyers are looking for, trends in marketing, and how to get maximum exposure for a property. His photography, videography and web presence is a notch above, which really makes your property stand out.

We are extremely satisfied clients and highly recommend Robert to anyone.”

Nathan & Shera | September 14, 2023

“Simply put, Robert Aldana and his team were hands down, the hardest working, most positive and energetic people we could have hoped for when Rosie and I decided to sell our home here in Scotts Valley back in May of this year. When we moved here in 2014, we never planned on selling, but when the market took off and gave us an opportunity to eventually upgrade to a larger home to begin a family, we jumped (literally) at the opportunity. From day 1, Robert Aldana and his team worked tirelessly to build a marketing plan to show all the blood, sweat and tears my wife and I put into this home (mostly with our bare hands and wonderful help from friends and family). When we hit hurdles and started back-stepping, he and his team kept right on working through it, attending more meetings with Buyers Agents and holding more open houses. The decision to sell our home is the epitome of bittersweet and we hope to move back one day.

On a personal note, Thank You Robert for helping us every step of the way and keeping us up while we did our best to “Trust the Process”. Your dedication to Scotts Valley and to its community is truly unmatched and we loved working with you and your Team. Thank you again for all your hard work. It really is no wonder why people choose you to buy and sell their homes. Cheers!”

Tim & Rosemary Hughes | September 14, 2023

“After working with multiple real estate agents over the years, we can easily say Robert is by far the best agent we have ever worked with. When we decided to sell our Scotts Valley home we found Robert because of his successes with other homes in the neighborhood. We were quickly impressed with his track record. When we met with him to discuss the sale of our home we were even more impressed with his approach and market knowledge. I'll explain in more detail in a moment. What we didn't expect was the in depth team support he brought to the table. Robert and his team helped us freshen up our home and complete a few projects we had in process. He brought a team of support from his office along with a wealth of resources from painting to landscaping and general repairs to movers. We relied heavily on his team to provide resources to get our house on the market quickly while at the same time respecting that this was our home and a reflection of who we are. All the projects were completed on time and on budget and reflected our personal style. We found each of the contractors gives his clients top priority, in schedule, quality and value. They were a pleasure to have in our home.

As we finished the projects it was time to finalize the listing price and complete the marketing plan. We were nervous over the listing price which was much higher than we expected. We ultimately decided on the high side and were amazed to have received multiple offers in 3 days well over asking price. Robert did a fantastic job negotiating the best contract by eliminating our risks and ended up at $55k over asking.

We can\'t stress enough the professionalism Robert and his team and their attention to detail. They looked out for our best interest throughout the process and exceeded all our expectations. It's often said in real estate, "Location! Location! Location!" In our view that's second to "Agent! Agent! Agent!" We have the utmost respect for Robert and his team. A real pleasure to work with!”

Jim S. | September 14, 2023

“Hello! My name is Janene Forsyth. Earlier this year I decided it was time to sell my beautiful mountain home that I’ve loved for 37 years, and from the proceeds of that sale, immediately buy a townhouse in Scotts Valley. When I told my daughter and son-in-law about my decision, they both chimed in that I MUST use Robert Aldana as my real estate agent. They assured me he was the best around. Though I have several friends who are agents, I decided I would follow the advice of my family and go with Robert.

I was not disappointed! First of all, Robert is amazing! Professional, enthusiastic, very experienced, and sensitive to emotional issues such as selling your dream home of 37 years. He’s a pro when it comes to negotiating with the other party involved in the transaction. He’s seasoned and knows what he’s doing.

What I found as a bonus to all of Robert’s wonderful qualities is his supportive team. They were by my side every step of the way, from getting the house ready to sell, all the way to the final steps in the completion of the purchase of my Scotts Valley townhouse! I leaned on them heavily during both the selling of my house and then buying the townhouse. They provided such great support.

Robert and the Aldana Team have been so helpful in every way possible. I have been in such good hands!

Thank you Robert! Thank you, amazing Aldana Team!”

Janene Forsyth | September 14, 2023

We have bought and sold a few houses with different agents who were very good and I only say this to give a reference point. Robert however is the best of them all.

He is the hardest working person around. He gives sound advice and guidance. He puts a combination of his expertise, hard work and magic into marketing your house.

View the property video above seen by thousands, and check out the property website complete with jaw-dropping 3-d virtual tour, floorplans, professional photography and more at

You know the marketing is good when you want to buy your own house and feel sad to sell it. He is amazing to work with, answers all questions and is accessible. His team is also awesome. I just hope we can get him to commute out of the area when we are in the market to buy again.”

Emmy & Brendan Omori | September 14, 2023

“Robert is awesome. He puts his clients first. And, he\'s fun to work with. From the initial meeting to after closing, Robert went above and beyond to make sure the biggest transaction of our lives went smoothly. His supportive, no pressure approach coupled with his knowledge of the local market was above and beyond anything we expected. What he promised to deliver at our initial discussion is what he ended up delivering once we closed - a well marketed home that received solid offers quickly and closed without a hitch. Robert found contractors to help us with everything from sprucing up our yard, doing some exterior and interior painting, and helping us orchestrate a 1000 mile move, all on our schedule.

Once the house was on the market, the rest was easy. Robert kept us updated daily on the sales effort. During escrow, he chased open items to ensure the sale went off flawlessly with no hiccups. On the day before closing, he even helped me pack our truck to start the 1000 mile drive to our new home.

Robert knows Scotts Valley and the Santa Cruz area. I would highly recommend Robert if you want a positive, supportive home selling experience that also gets your home maximum marketing exposure and top dollar based on the current market.”

Cindy & Charles Frakes | September 14, 2023

“I'm new to the area, and had been looking at several houses. When one finally came up that we were very interested in, she suggested I reach out to Robert Aldana, as she has heard of him and his great reputation as well as his knowledge of the market here. Robert immediately returned my call, and knew the listing agent and immediately made me feel at ease when talking to him. The first house we were out bid by quite a bit, but Robert was very honest and up front with me when I told him what my budget was. He assured us another one would come along that we might like even better, which is exactly what happened. He went to work right away negotiating with the sellers agent for us. He always took my call (or returned my call right away), answered all my questions and always made us feel at ease. He got us a great price on the house (under asking), set us up with a great financing reference, and referred us to a flooring contractor. We couldn't possibly have asked for anything more. He went above an beyond for us. We're thankful to have had him working for us, and we strongly recommend using him if your buying or selling a home in the Scotts Valley/Santa Cruz area. We can't wait to celebrate our first Christmas in our new house!”

Alex Ruschin | September 14, 2023

“I was so pleased with the service I received from Robert Aldana that I decided to share my experience. Robert is a caring and understanding guy. The selling process can be quite stressful. But Robert helped me all the way.

He helped me with the home preparation, staging and advertising (marketing). Robert always returns phone calls and emails immediately and he made sure I got the price I wanted. Sold For $35,000 Over Asking Price!

Thank you Robert for your patience and knowledge. I really got to know you well and gained not just an excellent real estate agent, but also a good friend.”

Fred Velez | September 14, 2023

“We fell in love with Scotts Valley the first time we saw it. But coming from another country where the house buying process is completely different made the idea of owning our own home here very intimidating. Robert took us under his wing and very patiently explained every part of the process to us. He showed us a selection of houses to help us understand what was available within our budget and as he grew to understand what it was we were looking for he put feelers out in the community until he came across the perfect house for us. We were nervous having a realtor that was representing both the buyer and the seller but Robert was a real professional and was able to build strong relationships with both parties whilst remaining impartial and independent. Any house purchase encounters a few bumps in the road but Robert was able to steer us through and used his local contacts to get work on the house completed quickly and to everyone’s satisfaction. I honestly don’t think we would be living in a gorgeous home we love this Christmas if it wasn’t for Robert and his team.”

Annie & Seb Pollard | September 14, 2023

“The sale of our home could not have been any better. Robert Aldana sold our house within a week of the open house for above our asking price. The results speak for themselves. But how we got those results matter too.

We were impressed from our very first meeting with Robert. We had intended to interview other agents, but after Robert presented his marketing plan and his vision for our house, we didn’t interview anyone else. Before we even signed with him, Robert explained about the changing market conditions and the need to get our house on the market right away to get the best price. He lit a fire under the project and then guided us through the repairs and cosmetic changes that really made our house stand out. Robert referred us to excellent contractors who delivered fast at a good price.

Robert continually communicated through the process, asking if we needed anything and responding quickly. The photographers and videographers he brought in were world class and their work really showcased our home in internet marketing. We had a good crowd for the weekend open house and multiple offers by Tuesday. Robert expertly negotiated with potential buyers to get us the best price -- above the asking price! Our house was sold by Wednesday to a lovely local couple. Robert continued to support us after the sale by managing a plumbing repair that was required after final inspection. The sale closed without a hitch and the new owners are very happy with their new home.

Also, Robert is just a genuinely nice guy and he even made the process fun at times. In addition to getting a great price for our home, it was a great pleasure for us to work with and get to know Robert Aldana.”

JoAnn Velez | September 14, 2023

“Having never purchased a home we had no idea how to navigate the tricky waters of purchasing a home, especially in this market. Robert redefined the role of real estate agent for us.

Since the day of our first meeting continuing now well past closing, Robert’s expertise and his confident and patient guidance is invaluable. We were extremely reliant on him throughout the entire process and continue to lean heavily on him as we establish ourselves in our new home. He worked hard to get us a great price and we ended up paying less than the asking price and $125k less than the home appraised for! He also went above and beyond in making sure we knew every detail about the house before buying, contacting and managing several different professionals to inspect and quote repairs. He then made sure the seller gave us sufficient credits to cover all the repairs needed even though we were already getting a great price and the seller initially insisted the house was being sold as-is.

Throughout the process he never seemed to tire of answering constant questions and addressing our many worries and concerns about the house and buying process, no matter how big or small. When problems arose we never questioned that Robert had it well under control. He has no problem taking full control of situations whenever we ask him to and always makes sure we understand and are comfortable with what is happening. He communicates with us frequently and always very clearly such that it feels like we are his only client, even though we know he has many other projects going on.

Without any hesitations we highly recommend talking to Robert to anyone even thinking about buying or selling a home!”

Jared & Colleen Casper | September 14, 2023

“As we looked to relocate to California from Seattle, we were fortunate to find Robert through an online search due to his high ratings and long list of satisfied customers. We had a list of very specific requirements for the home we wanted in Scotts Valley (size, neighborhood, proximity to schools and parks, etc.). We needed an expert that not only knew the local real estate market, but someone that also knew all about the community. Robert was exact person we were looking for.

While we were dealing with all that’s involved to relocate our family to CA, Robert was on a MISSION to find us the home for us. He went above and beyond to find the perfect place for our family. He leveraged his extensive network in the community to identify a seller that was considering selling, but had not listed their home for sale. Robert worked diligently to negotiate a private sale for us and landed us in our ideal neighborhood!

We can’t say enough about our tremendously positive experience with Robert. We highly recommend working with him!”

Chris & Christine | September 14, 2023

“Team Aldana Sold our Scotts Valley home. A true professional and gentleman, Robert impressed us with how our Home was staged, advertised and quickly sold. If someone is serious about obtaining a Great realtor and selling or buying a Home, Robert Aldana is who you should go with.

We value honesty, sincerity and dedication. Thank You Robert for selling our Home.”

Donnie & Christina Ramirez | September 14, 2023

“Robert Aldana and his team are truly a full-service realty group. We decided in December during a global pandemic that an out-of-state move was necessary. Daunting?? You bet. Robert didn't miss a beat to help us make *our* deadline (not his, he was very supportive and flexible to what would be best for our family).

Robert has vision and knows how to market a property to its best advantage. He has impeccable taste, staging services and a little black book that would probably be too heavy to carry if not for the joy of today's digital age. Whenever we hit a snag, he was prepared. "No worries, I have a contact..."

Our home was presented in its best possible light. He focused on the home itself, as well as the many intangible things we LOVE about our commUNITY of Sky Park/Scotts Valley. We received multiple offers in a very short time. The closing was smooth. Robert was regularly in touch to circumvent any potential hiccups, again with his "black book" of contacts. Our only regret is that he's not coming with us!”

Elaine Bennett | September 14, 2023

“Robert Aldana is a very experienced and highly effective local realtor who helped us prepare and sell our home in Scotts Valley in 2021.

From day one Robert provided deep wisdom to help us understand what repairs needed to be done to prepare our home for sale. His amazing team was highly efficient and lightning-fast in getting the upgrades and repairs expertly completed. He staged the house himself and made the place shine! It looked so good we almost didn’t want to sell it!

Robert located a buyer and sold our home in 10 days for $200,000 over what we expected to get for the property (we were told by other agents that it would sell for much less), this was due to Robert’s expert guidance and crystal clear vision. Robert was excellent in negotiating the sale and worked tirelessly to make things happen and to keep the escrow on track.

He is a trustworthy man of integrity and character. Robert has a very pleasant personality; he is up-tempo, energetic, friendly and made the whole process fun. Robert even invited us to his home and cooked us lunch in the midst of all the upgrades and repairs to give us an afternoon away from the dust and noise. He’s a truly wonderful guy!

We give Robert Aldana, King of Realtors our highest possible recommendation.

Chuckk & Andrea Gerwig | September 14, 2023

“From the moment we first met with Robert he made us feel like his #1 top priority client even though we knew how busy he was!!! ( IS ) Every step of the process from get us ready to list along with his team they lined up painters, trash haulers to floor repair people. We had our house listed on time with amazing marketing. All of this provided the smoothest listing, showing, offers and closing process. (Sold for over $300k above asking)

A great experience start to finish!”

Jason Lemiere | September 14, 2023

“When we decided to move, I knew that we were going to pick Robert as our realtor. His commitment to maintaining the My Scotts Valley community showed his high energy, strong work ethic and connections to the neighborhood, and it was our goal to stay in Scotts Valley if possible.

Well, Robert blew away even our high expectations. He listened closely to our goals and wish list for our new home, and mere weeks after beginning discussions, came to us with the absolute perfect off-MLS listing in our dream neighborhood.

We were agog. The market was so hot, we were despairing of ever getting the perfect house in the perfect neighborhood, and he just dropped it in our lap. He got the listing tip through his network, which no other local realtor can match. My husband even got his pool, which he had resigned himself to having to compromise on. Robert took point in all communicationss and negotiations with the seller, and immediately got our own townhouse ready to sell, lining up all the contractors through his stellar project manager Ian. We got nearly a dozen offers, all at or well over asking, and came away with a massive offer for our house that we couldn’t believe.

Robert managed all the logistics, lender and timeline details for us, proactively keeping us informed and updated. It was truly white glove, concierge service at one of the most financial critical moments of our life, and we were so grateful for his guidance and expertise.

We recommend Robert wholeheartedly. We simply could not have had this level of positive outcome without him.

Peggy Tierney Galvin | September 14, 2023

“There are good Realtors and then there are truly great Realtors. In all the buying and selling of homes we have undertaken I have come across none like Robert and his team.

I was facing a daunting challenge in getting the home ready and in a record 10 days. Lots to do and so little time in my already busy life. The moment I engaged Robert he took away every single one of my worries. He took over getting the home & yard ready and staged. He helped move a couple of items into his own temporary storage. All on his own dime (who does that?) He did an amazing job marketing with amazing photos, videos and an open house. And on the first weekend of the sale he came back with an offer I simply could not believe.

The house sold at a record price. Knowing that he had my back set me at ease all through the process.

Having bought and sold 3 homes (spanning 6 realtors) in a little over a decade, I can say that he is a mind blowingly great realtor! Special shout out to Richelle on his team!

PJ Jade | September 14, 2023

“Robert Aldana recently helped me sell my house and he and his entire team made the experience as stress free as possible, selling my house very quickly for above the asking price. Robert and the team always returned my phone calls and texts promptly keeping me informed at every step of the process. With a keen sense of the local real estate market in our area, he was able to guide me through the process from beginning to end, from the marketing to the final negotiations.

If I ever sell another property in Scotts Valley I will absolutely turn to Robert Aldana, he has my highest recommendation of 5 stars.”

Michael McMahan | September 14, 2023

“From the moment we agreed to put our house on the market we knew we were in good hands. Robert's honest and up front attitude was refreshing. He was able to negotiate a great price on the house we bought and got us an unbelievable price on our house. His ability to negotiate both ends of our deal put us in a very good position.

We can't say enough about how much Robert and his team did for us. They were always available for a call and made great recommendations for staging and contractors.”

Adam Cosner | September 14, 2023

“Robert and his team went above and beyond both with the sale of my home and the purchase of my new one. I knew going into the process I needed local expertise and a team who could do all the heavy lifting, navigating the entire process from start to finish. Robert sold my home for a record breaking price and we successfully beat out other bidders on the purchase of a new home. In addition, my new home required renovation and Robert had an entire crew of contractors available to assist with this process. He also continued to check in long after both transactions had closed, to make sure everything was going smoothly.

Life is busy and I cannot recommend Robert and his team enough if you are looking for the best. THANK YOU Robert, Ian and Richelle!”

Natalie Pisciotta | September 14, 2023

“Working with Robert Aldana was like living in a fairy tale... I'm sad that there are only 5 stars available for this rating!

I had noticed his signs around Scotts Valley (throughout the past year), and saw that he was able to sell some seemingly "unsellable" properties. I knew he must be magic.

When I called his number, he immediately made time in his schedule to meet with my husband and myself, take a look at our property and give us the honest truth. I was amazed. We had met with other agents who weren't willing to give us the answers to the questions we were asking... Is it worth it to extend this portion of the loft? Will it raise the value of our home? Is it necessary to upgrade the outside space with a gazebo? Is our high end kitchen or spa like primary bath too much? Robert had data to back up all his advice and ideas.

On to the next step... Robert and his team have access to stellar tradesmen. We had immediate access to his painters, landscapers, electricians, flooring specialists, etc... They were all so attentive and helpful. Giving us their honest opinion in addition to performing the work quickly and economically.

Robert and his team also did an amazing job assisting us with staging, when it was time to begin showings and holding open houses.

In addition to all the support he provided us in listing and selling our home in Scotts Valley, he referred us to other agents (just as stellar) in areas around California we were interested in relocating to.

I'm not going to lie... listing and selling is really difficult. Robert was there every step of the way, talking us off the ledge, reminding us that the right property would come our way, reminding us that we would be protected when our house sold, preparing documents to accompany our offers in other areas, etc ... We were lost without him!

With Team Aldana, we sold our house for the asking price, with an all cash offer and a 20-day closing (one of the highest EVER in Scotts Valley at $947/sq ft).

I would sincerely recommend anyone who is looking for a top notch realtor, friend and confidant to entrust the sale of your home to Robert Aldana, The Scotts Valley Specialist. I have not regretted our decision once.”

The Beckers | September 14, 2023

“Robert and his team exceeded our expectations in every way. Simply put, they have a winning formula for selling real estate. I really feel we were able to maximize the value of our house for both our family AND for and the buyers - everyone was happy with the outcome.

The entire team was extremely professional, made sure we were comfortable and informed during the whole process, and handled all the details. I highly and confidently recommend Robert and his team.

Mark & Jennie McCormick | September 14, 2023

“Robert and his team made the process of selling our home an easy process! From the moment I emailed him about a meeting he was available and quickly took care of getting our house on the market. He had people for every thing.

I had read the testimonies on his website and knew of him from his community involvement. He exceeded all expectations we had! He knows the market, the area, and has the drive to please his clients. Our home sold quickly and above asking.

Having Robert and his team take charge was absolutely the right choice! We highly recommend him if you are planning to sell your home, you will be in good hands!

Maggie & Tom Carli | September 14, 2023

“Robert is one of the most hard working, positive, energetic, sweet, and caring people I know. Every experience in his life has brought him to triumph! I chose Robert to help us sell our house not only because he’s a very amazing and well known realtor, but because my ex and I are going through a very nasty divorce, and I knew Robert could handle all the BS we put him through. He even responded to me while on a missions trip out of the country….

He’s a good hearted person with genuine care. He puts his heart into every thing he does.

Robert, you are so loved and appreciated! Thank you for your care, your therapeutic words, and for helping me through one of the most emotional times in my life. You did it with a smile, Grace, and so much care.

If you ever are in doubt, I can truly assure you, that Robert is your man!

He also sold out house for $300k over asking and our asking price was high…. This man knows what he is doing!


Steph P. | September 14, 2023

“Robert is one of a kind! His professionalism, expertise and work ethic are beyond amazing! He is easy to talk to, available and knows how to sell houses at top dollar. He helped us buy our new home as well as sell our home in Scotts Valley.

Working with Robert and his team has been beyond wonderful! Like Robert, they are kind, dedicated, passionate people who make the stress of selling/buying a home easy! Robert and Team Aldana are truly the best in the business!

Dan & Kelli Cook | September 14, 2023

“Robert & his team are part realtor, best friends & superhumans. That combination resulted in us getting TOP DOLLAR for our listing during a challenging time.

We needed a full service seller's agent (and I mean FULL SERVICE) and we got that ... and more with Robert's team. Not only did Robert expertly market our home, he also helped me access his most excellent network of photographers, stagers, painters, carpet layers, cleaners, window washers and junk removal specialists. I can't tell you how much easier that access made out sale!

Robert's assistant, Richelle, was also all over every detail and made sure that every detail was attended to.

A fantastic team, top to bottom! I've bought & sold houses across the country. Robert & his team are the GOAT!"

Eric & Lisa Cotts | September 14, 2023

“I chose Robert for a reason and he did not disappoint!

Robert Aldana is a presence in Scotts Valley. We all know that. But, he and his team cemented their value with me by virtue of their work ethic, personal service, attention to detail, and continuous and immediate responses to my needs and requirements. They got the job done by going above and beyond at every juncture of the process, from the beginning until well after the sale closed.

Robert even personally contacted me on my move date - weeks after closing - to wish me the best and let me know I would always have a friend in Scotts Valley. I believe that!

From the minute we met, Robert gave me solid advice on how to offer on my new property, how to get started prepping for sale, and he continued to support and inform me through every detail of my move.

Robert's team has access to an amazing set of professionals, from landscapers to haulers, staging, and inspection. I challenged them with a super short timeline so I didn't lose on a property I wanted and they came through!

I cannot thank them enough. I recommend Robert Aldana and his whole team without reservation. Simply the best!


Julie Laccabue | September 14, 2023

“Robert and his team are the best in the business!

From the moment I met with Robert over coffee to discuss our plans to sell our home through to the very end, Robert and his team were there to help. We feel fortunate to have him as our agent.

His team goes above and beyond and they are with you every step of the way. Robert gave us plenty of options for ways we may want to approach getting ready to list and had a wealth of resources and support companies there to help quickly for the changes we wanted to make to maximize the marketability and the resale value of our home. He has strong relationships with individuals and companies throughout Scotts Valley and the Santa Cruz area and when we needed projects completed on a tight turnaround he was able to help coordinate what was needed in timeline that worked because of those deep connections.

Above all, Robert and his team were supportive and never hard pressed on anything - it felt more like a friendship and partnership than anything else. The process was easier and less stressful than I had expected going in. Great experience overall and we would highly recommend Robert and his team to anybody looking to buy or sell.

Tyler Crawford | September 14, 2023

“We’re a week post-closing, and already I’ve recommended him multiple times!

Robert is sensitive to unusual issues and has an awareness of the difficulty in selling and moving. He was careful to allow us to make all the decisions while offering his guidance. In every instance, his choices trumped ours… and it showed in the photos, his video, the showings, and ultimately, the sale.

He’s exceptional at negotiating price and terms, with a remarkable understanding of the local real estate market. Robert has built a capable and attentive team, as well as an extensive network of professionals to fill every need.

We couldn’t be happier with our choice of real estate agents. Thank you, Robert! You are much appreciated.

Laree Draper | September 14, 2023

“Robert and his entire team are exceptional!

From understanding the nuances of the needs of their clients and the market to the marketing and staging of your home, they go above and beyond in ensuring you are more than comfortable.

Beyond that, Robert even helped us understand the process we went through in purchasing our property outside the area. We cannot thank him enough!

Truly exceptional. Infinite thanks!

Dean Seeley | September 14, 2023

“Robert did an exceptional job for us in all aspects of the process of selling our home in Scotts Valley. We found our dream house in another state while on a trip. We called Robert from that trip to find out if it was possible to sell in a very short timeframe, and he responded: "challenge accepted!"

When asked he was able to provide us with a referral for an agent in the other state that worked out perfectly.

He and his team went to work before we even got back. There was painting, carpet and landscape work that Robert and his team quickly moved to accomplish. Even during unexpected challenges, Robert’s skill and experience came through. He staged our house beautifully and it was on the market for 7 days when we accepted an offer.

Robert's years of experience in real estate sales not to mention his local knowledge of Scotts Valley allowed him to give us the best advice and direction to make this all happen as needed.

The Jerseys | September 14, 2023

I'm incredibly grateful for all you do for our community! Thank you!!!

Joanne Guzman | March 4, 2021

Robert delivered beyond our expectation!

After living in Scotts Valley for the past 18+ years we reached a decision it was time to sell our home. There are many good real estate agents to choose between, but we wanted the best. We selected Robert Aldana and never looked back. What a great choice he was! We learned firsthand why Robert Aldana is partnered with so many people in selling their home. We found him to be extremely knowledgeable of the housing market. He offered us unparalleled professional and exceptional service in all aspects of our listing; from pricing, to staging, to marketing, to showing. He is a hard worker and gave us 100% effort…. And he is a marketing genius!

If Robert were not in real estate, we believe he could a Fortune 500 company in global marketing. He is that good!

Fred and Maredith Hennes | December 8, 2020

Robert and his team provided us with great guidance and support in the selling of our home. We moved to Ben Lomond over 30 years ago and have deep roots in the Valley. We raised our son there, became involved in the community through school, sports and events.

When an opportunity came up to begin a new adventure out of state we didn’t have any clue about the process of selling our home. Also, there was the additional anxiety of navigating this during the COVID crisis.

A good friend in Scotts Valley recommended Robert saying he was “the best in the County”. That recommendation proved to be more than correct.

Robert and Ian developed a great rapport with us right away, answered all our questions and concerns, and prepared a clear strategy for us to sell our home. It was like having a friend who is a top notch professional taking care of all the details. Robert exemplifies what one wants in a Realtor; professionalism, expertise, and the ability to make both buyers and sellers understand the process. We highly recommend Robert, “the best in the County”.

Larry and Alison Brown | November 27, 2020

Robert is the real deal! From Day 1, he was super responsive, friendly and knowledgeable. Juggling buying a house while selling a house is stressful, but Robert was very patient and answered all of our questions. He handled all of the little details for us and helped to put our minds at ease throughout the transaction. We felt he went above and beyond the call of duty to protect our best interest and are so happy that we had him to represent us.

Was there an advantage working with Robert’s vast network, social media, and marketing platform?

Yes. Through networking, we had a solid offer on our house before it even went on the market. Robert made a beautiful video of our home, and we couldn't believe how many views it got. He has a great following on social media and his post about our house reached a large number of people, piquing interest in our home.

We were pleasantly surprised at how much it sold for and we can definitely thank Robert for that!

Jason and Holly Zapala | October 28, 2017

If asked to rate out of 5 stars, 5 being the best, Robert would earn 10 stars!!! Professional, genuine, down to earth, prompt, knowledgeable, responsive, helpful, pleasant, timely, and extremely hard working. These are all the characteristics that describe Robert - a set of characteristics that are 10 Star quality in an individual. Robert (with some help from his lovely wife & licensed REALTOR®, Monica) helped sell our home this past summer. Our home was listed, had three Open Houses, and sold within two weeks. We were amazed!!

Robert really helped us to understand how to ready our home (a home that was very cluttered with lots of children’s items and personal items as we were bursting at the seams in our house). He didn’t just instruct us though, he offered help!! And Monica helped us to arrange movers, inspections, and more. We were so VERY appreciative of all of their help as our move came at a time when we had a lot of personal stuff happening in our lives. I was really worried about moving amidst it all, but at the end of the day, the process and preparations and paperwork was done so smoothly that it didn’t really add to our stress. But again, so much of that is down to how amazing Robert (and Monica!) were in helping us.

All this said, we emphatically and without any hesitation, would recommend Robert Aldana as your realtor!

Was there an advantage in working with Robert's Networking and Marketing Tools?

100%! It was so professional and really highlighted our home beautifully!!

Bryan and Nikki Tate | October 26, 2017

Robert Aldana did a phenomenal job selling our house. The very first offer we received was well over asking price. Every step of the process was seamless and stress free.

Whether you're buying or selling, it's important to have the best real estate professional on your side. Robert Aldana has a well earned reputation as one of the preeminent real estate agents in Santa Cruz County and Scotts Valley. I highly recommend Robert Aldana for all your real estate needs!

Was there an advantage with Robert's Vast Network and Marketing Tools?

We were relocating and on a short time line to move. Robert Aldana assured us that we would successfully sell our home. In short order, thanks to Robert's professional marketing and experience, our home sold quickly for well over asking price. Whether you're buying or selling, you can't go wrong with Robert Aldana.

Weiss Family | October 24, 2017

Robert is a what you want in a real estate agent. He was well prepared in his initial presentation and had an excellent "game plan" for selling our house.

His best trait is his constant communication. I like to be well informed and he updates you on every aspect of the selling process as often as you want. Robert is available full-time, including early morning and evenings and does whatever it takes to get the job done. He is a skillful and experienced negotiator and salesperson. The results of our sale met or exceeded our expectations in every way.

Robert carefully walks you through every step of the sales process including attending the signing at the title company to fully explain that process. Never had a more hands-on and dedicated agent.

Was there a competitive edge in utilizing Robert's Network, Social Media, Internet presence, and Marketing Tools?

Robert's marketing plan is top notch. His photos, videos, and website are what sell your house. He and his team are willing to do open houses as often as necessary. He also has so many contacts to help prepare your house for sale, painters, inspectors, repair persons, cleaners, etc.

Erwin and Stephanie Young | September 20, 2017

We chose Robert mainly because of his marketing capabilities and his successful sales history. He is far outpacing all other brokers in Scotts Valley sales.

Once hired, Robert did not disappoint. He was extremely organized. He was quite diligent on following through on all commitments. He kept us informed throughout the process, including quickly returning all calls and texts. He always made certain we were good with any actions he planned to take and made sure to incorporate our suggestions.

Finally, the outcome was incredible. We received four offers over asking and closed exactly as he laid it out.

I know I’m raving about the guy, but I have used many brokers in my personal and professional endeavors and I have never had a better broker. We did not know him before but only by what was posted on his My Scotts Valley Facebook page.

We highly recommend him if you are interested in selling your home in Scotts Valley. He did an amazing job for us. He knows the market and the community very well!

(Robert) We feel your video was amazing. Everybody that watched it said it was awesome. It showed the house well. Also, your exposure on your My Scotts Valley Facebook page was tremendous. I could not remember the exact number of hits but the exposure was a great advantage.

Mark and Nancy Nicholson | June 30, 2017

I first met Robert while casually looking at open houses as we were not really looking to buy anything at the moment. However, we ended up really liking a house where Robert was fortunately the listing agent. Robert walked us through options, and I immediately felt at ease as he was super objective, professional, and GENUINE. Robert gave us options on our current house, walked us through current estimates, and listened to my long list of requirements to make the deal work. We ended up feeling so comfortable with Robert, we wanted him to represent the sale of our house house as well.

During the sale/purchase of our home, Robert made himself available at every moment during the process, making me feel like his most important (and only) client. I knew he had other big transactions going on at the moment, but i would've never known given the amount of time Robert was giving me (and my whole family). The sale of my house was complicated as we needed a rent back, sale of electronics/furniture, and an aggressive timeline. Robert was a true professional, especially since I'm a horrible client that demands a lot and probably wouldn't even take myself on as a client. Robert was able to get everything on my demand list (and even more by beating expectations on EVEry aspect of the sale).

One aspect I didn't anticipate in this process is that I would be gaining a lifetime friend. Robert went of his way to introduce us to new neighbors, brought thoughtful gifts to my children, joined me for mountain bike rides, and still answers all my texts/calls as if I am the most important client. I really can't praise Robert enough, as he made the entire process so easy.

Furthermore, he still follow-ups and gets things done even when it's not his responsibility. For instance, I was having trouble with my home warranty and quickly contacted the company, found a contractor to repair my HVAC, and even offered to pay out of his pocket if I had issues (SEVEN MONTHS AFTER WE CLOSED).

Thanks Robert for everything you do for your clients, strangers, and our entire commUNITY!

Was there an advantage with Robert and his marketing strategies?
Robert knows how to get maximum value out of every transaction. The photographers, drone footage, and attention to detail are unparalleled in this industry, and his use of technology to reach the right audience is spot on. Additionally, Robert has such a personal, professional, and community following, that it would be hard to find anyone else with such a robust network and subject matter expertise in all California.

Chris Price | June 28, 2017

Words are difficult to describe how highly we recommend Robert Aldana as your realtor. We worked with Robert to find our new home and sell our previous home. We thoroughly enjoyed working with Robert and came to personally know him as a truly valuable and essential teammate in every stage of the process.

Robert was accessible, honest, tremendously hard-working and an impressive problem-solver who addressed complex issues with thoughtful strategy, experience and confidence. His expertise in the local housing market proved tremendously advantageous while we navigated the stages of buying and selling a home.

Robert had an impressive attention to detail and Robert’s love for his profession was embodied by his clear passion for providing us with sound advice at every path of our journey. We utilized Robert’s recommended network of connections to improve our position within the marketplace as buyers and sellers.

Regardless of your experience in the real estate industry, Robert would be the best realtor for you because of his tenacity, engaging personality, integrity and superior knowledge of the local market.

With today's technology and accessible real estate information at everyone's fingertips, the real estate market is competitive and dynamic. Robert's incorporation of social media and embracement of technology truly added to our marketing campaign in ways we didn’t think possible. His local network of reliable business associates allowed us to make connections with needed partners without the hassle of worrying about reliability and excessive cost.

Niesen Family | May 22, 2017

My wife and I listed our home with Robert and it went on the market 3-6-17. We hoped to have it sold and be able to move mid-June. The home was sold on 3-9-17, which created a problem since we can't move until mid-June. Robert handled this for us, as well as everything else that arose.

Robert is a true professional, who is congenial, hard working, and very capable of handling anything. He is as advertised, "A Scotts Valley real estate expert".

We would recommend Robert to anyone looking to buy or sell in Scotts Valley.

Roger Green | May 22, 2017

We interviewed a few prospective local realtors to sell our home. Robert was hands down the most personable and qualified choice. Every step of the way was handled very professionally. We, and our friends were blown away by the quality of the video he produced to show the house. I guess the best endorsement is the fact that the house sold in less than a week and the entire process was just as he promised - painless. Everything was as promised.

(Robert) You are very proud of what you do and approach your work with confidence and enthusiasm. I have never had a property transaction run this smoothly.

Ralph Cave | May 19, 2017

When my wife and I decided that it was time to sell our home we both felt a little overwhelmed. We knew the moving process was going to be time consuming and stressful, especially with two young children and a third one on the way. When we discovered Robert through the My Scotts Valley page we figured that he might have the right connections and experience to get the job done for us. We were not disappointed! He far exceeded our expectations with all that he did for us in both our face to face interactions as well as the behind the scenes work. He kept us informed every step of the way and took care of all the leg work to make sure our house was ready at the best possible time. This allowed us to focus on our move and not stress about all the details.

As a result he was able to help us sell our house in about a week and way over our asking price!

Anyone shopping around for a realtor should certainly consider Robert; his strong work ethic, dedication to doing right by his clients and passion for Real Estate helped make our experience exciting and fun!

Was there an advantage with Robert's Social Media & Marketing Strategies?
Robert's extensive networking connections and marketing strategy allowed us to reach far beyond what we could have imagined. His plan allowed us to sell our home quickly and above our asking price!

Thank you Robert for all your hard work!

Josh and Molly | May 17, 2017

Robert is a great realtor -- going in to our sale and purchase, I knew the that his social media presence and My Scotts Valley site gave him a serious marketing advantage, but he also has a lot of great skills that were invaluable to me in both buying and selling. When it came to buying, he used every possible tactic, from high tech social media to low tech knocking on doors and talking to people. We asked him to virtually pull a rabbit out of his hat in finding us a home in a neighborhood where nothing was listed, and he came up with not one, but two homes. He negotiated us a reasonable price in a seller's market, and was instrumental in keeping the deal together when the inevitable hiccups happened.

Even after the sale, he has kept in touch and even connected several new neighbors with us so we felt very welcome in our new neighborhood!

Did Robert's Marketing, Networking and Social Media tools help me?

I think we limited the overall marketing effectiveness by putting some pretty significant constraints on how we wanted to market our home, but even with those constraints we reached way more people than I had imagined and sold our home for more than we expected, so it worked out perfectly.

Josh Homan | January 27, 2017

Robert was a great realtor for us and had our best interests in mind throughout. He took time listen to what we thought we were looking for and had patience with us as we toured various communities and narrowed down our search to the right city, neighborhood, and ultimately the house we wanted. Robert was always responsive, considerate, and knowledgeable as he helped us navigate the purchase of our first home. Thanks Robert!

Was there an advantage in working with Robert and his Networking and Marketing tools and resources?

Yes. Robert is extremely well networked in the area and without his network we would not have found our home. Through his marketing of us as buyers and his personal connections, Robert was able to match us with a seller for an off-market home in the area we were looking in.

Dave Bradley | January 5, 2017

Robert is both an energetic and easy going guy who understands the real estate market and is very professional in business. He's direct, honest and gives grounded advice.

The whole experience of selling and buying was low stress and was surprisingly more fun than I expected. I recommend him to anyone looking for a good agent.

Carl Barelli | January 3, 2017

This has been an awesome experience! I've bought and sold a number of homes, and rentals, but Robert has worked harder and more professional than any of the other agents. Best of all, we got more than the asking price for my home that needed a lot of work. I will be happy to refer Robert to anyone and everyone.

Was there an advantage in working with Robert's Marketing Plan and Networking skills? Yes, definitely. The location and pricing really turned buyers on with offers coming in the first day. Closing in less than 3 weeks... Amazing!

G. Marc Doolittle | December 1, 2016

I met Robert about 2.5 years ago when he knocked on my door to introduce himself and asked if I'd ever be interested in selling, because he had connections in Silicon Valley... and Scotts Valley was emerging as a coveted area to live for tech commuters. At that time, I had only lived there a year and my home was brand new construction. I had no plans to move.

Fast forward a couple years and I needed to sell my home for personal reasons. Through years of receiving worthless fliers through the mail from unknown agents, I had never forgotten the guy who had the tenacity to knock on my door. Being in sales myself, that stood out to me as an exemplary quality.  

At that same time, Robert happened to be the listing agent for my neighbor’s home. I walked over, reintroduced myself, although that wasn't needed because he remembered me after all that time.  

After a comprehensive review of what Robert was able to offer from a Marketing standpoint - whether it be via pounding the pavement or his vast social media network, I knew there was no agent locally that was smarter or who would work harder for me.   

Simply saying he exceeded my expectations is an understatement.

At times I wondered if Robert ever slept.  I talked to Robert more during those days than even my own partner! He was so kind and always made time to connect with my 9 year old son, reassuring him that moving is exciting and that he shouldn't worry. To this day my son still asks about Robert, and when I see Robert, he always takes the time to ask about my son. Family is clearly very important to Robert.  

We had some issues emerge that were out of our control and could have impacted the sale of my home. Robert was a shark, he tackled those issues head on and was more knowledgeable in his sleep than most people were who were awake.  

Robert was always punctual. And when it came time for an open house, he probably put 20 signs all over SV leading people to my front door! He held twilight tours, rainy days didn't scare him away; there isn't a half a$$ lazy bone in his body.

After less than 2 months on the market, my home sold for just over asking - and we were asking for more than any of the other comps in my area.  I walked alway with a huge profit  and couldn't be more pleased.  

In my personal and professional opinion, there's no other local agent that can represent you better than ROBERT ALDANA.

Was there an advantage with Robert’s Marketing and Social Media Tools?

Absolutely. You are very tech savvy and have a complete understanding that using social media and the internet is the ticket to a broader audience.

Susan Braquet Scurich | November 15, 2016

Robert is very professional and a real go-getter. He was able to lineup the photographers and videographer to get our house on the market within just a couple of days. He was there with them instructing and guiding them to capture his vision of how my home should be presented to potential buyers. There were times's during escrow that were challenging and Robert handled them efficiently and professionally.

Did I Feel That Working with Robert and Utilizing His Marketing Plan and Networking Gave Us An Advantage? Robert used a professional photographer, videographer, open houses, and email blasts to put our house out into the market place for potential buyers to see. The regular check-in's and discussions along the way reviewing the marketing plan, I believe the interactions and strategies did give us an edge over other agents. Thank you Robert for all of your hard work.

Would I recommend his services to future home buyers and sellers? Definitely.

Teresa Westrum Dabir | November 14, 2016

Robert was very professional in his approach to selling my home and purchasing my new home, and explained the process as we worked through it, especially as this was a somewhat complicated process which included a 6 month rent back by the previous owner for the house I purchased. He also assisted by giving recommendations for repair work to the house I sold and the one I purchased. His reports, networking and marketing skills helped in the overall buy /sell process and helped me sell at a good price and buy at a fair price in a very inventory restricted market.

Brian Kindell | July 27, 2016

Robert was very professional, thorough and always stayed on top of our transaction. We greatly appreciate everything he did to find our buyer and finalize the sale of our home. We hope to use Robert in the future.

(Robert) You are a leader in the marketplace and it shows!

Tanda Fox | July 11, 2016

Robert had a unique combination of professional and personal skills. He knew his business, understood the geographical area and was always pleasant to work with. Robert always was a positive influence on my wife and I.

Robert's understanding of the market as well as his knowledge of other agents assisted us.

Would I recommend Robert? Definitely.

Kaufman Family | July 11, 2016

Robert was attentive, thorough, and enthusiastic. Robert represented us for both our sale and purchase and advocated on our behalf every step of the way. He has so many quality contacts in related services (mortgage brokers, inspectors, title company, etc.) that the entire process was a breeze.

He sold our condo for over asking and purchased our new home for under asking, so we couldn't be happier.

Was there an advantage using Robert's networking and social media tools? As soon as we called Robert to tell him we'd decided to sell our condo, he was on it. He had several people interested in our condo before we even put it on the market. We were under contract in a week with multiple offers to choose from.

Erica & Daniel Simpkins | September 9, 2015

My wife and I have been renting in the Scotts Valley / Santa Cruz area for the past few years and have really grown to love the area. We became particularly fond of Scotts Valley over the past year and were really very happy UNTIL our land lord went through a short sale on his property and needed us to vacate in 30 days. At this point, with little time and few options to rent, we decided now was the time to buy…and buy in Scotts Valley.

We started the home buying process with an approach based on Yelp where we took a look at Real Estate agent ratings posted there and tried to work with folks who had the most and highest rated number of reviews. Unfortunately, this really back-fired on us as we found ourselves working with some real estate agents who didn’t know the area well, were not responsive, didn’t listen to what we were asking for…well…it was just a terrible experience altogether.

While still renting in Scotts Valley, we had become familiar with the “My Scotts Valley” page on Facebook and were regular followers there when we noticed that there were some success stories of families finding or selling homes after posting on this page….so we decided to give it a try and we contacted Robert. BEST decision we’ve made in a long while!

Robert was great from the start. He is extremely easy to work with….super knowledgable about Scotts Valley in particular…and is very VERY responsive and professional. He also really listened to what we were looking for and was able to help us close on the home of our dreams in the exact neighborhood we wanted. We felt like we were getting the VIP treatment every step of the way.

Was there an advantage using Robert’s networking and social media tools? We feel that working with Robert “definitely” gave us an advantage. We were really amazed to find how quickly Robert was able to pair us up with another family in our ideal neighborhood and ideal home that was looking to relocate too. By matching up the needs of buyer and seller in an efficient, low pressure, and well coordinated manner, Robert seems to have found a real sweet spot where everyone wins. THANK YOU so much Robert!

Jamie & Emily Rakow | September 5, 2015

Robert walked up my driveway w/ his flyer & the rest is history Robert was very knowledgeable about the local real estate market. He was quite active & aggressive in getting my house sold at a great price. Robert was in tune to my wishes from the very start of our working relationship. Was there an advantage using Robert’s exclusive networking and social media tools? A resounding yes! You got my house listed & “out there” for lots of folks to see.

JJaehne | June 10, 2015

We were so overwhelmed at the daunting task of selling our current residence and finding a home to buy that would work for our family for years to come. Not only did Robert bring an energy and enthusiasm to the process that made it seem possible, he made the transition seamless. I can't believe that it is all over and was so stress free! Robert listened to what we were looking for and delivered just that, a stress free transition into a home that we could raise our family in. Was there an advantage using Robert's networking and social media tools? Without a doubt! The My Scotts Valley facebook page was what lead to the home we needed becoming available.

English Family | June 10, 2015

Robert is the hardest working agent in the industry. He sold our home within all the requirements we requested. Our home was sold within two weeks of initially talking to him! He was always professional, straight forward and honest. We enjoyed working with him on the sale of our home and highly recommend him for anyone looking for the best agent in the county! Was there an advantage using Robert's networking and social media tools? Yes! Robert knew of several families and individuals interested in our home, so we did not need to list the home publicly on MLS and the house sold very quickly for the price we were looking for.

G Kim | May 22, 2015

We are very pleased with Robert's professionalism, flexibility and attention to detail. After having dealt with numerous realtors over the last 20 years, he was by far the most reliable and conscientious agent I have had the opportunity to work with. In our particular case, we had some unique restrictions as how we wanted our home marketed. He was able to easily navigate those restrictions and still sell our home over asking price.

Was there an advantage working with Robert because of his exclusive networking and marketing tools? Yes, as stated above, because of the unique restrictions we put on the marketing of our home, he was able to sell our home purely through his networking/social media efforts. I doubt many other agents would have been as successful.

Clouse Family | May 20, 2015

Robert is FANTASTIC! He is very detail oriented, very professional, very attentive...and most of all HE GETS THINGS DONE! He got me a generous price on the sale of my house and dealt with some difficult stuff concerning the purchase of our new home. But the bottom line is, he got it done, and within the 30 days we had to do it in. Robert went above and beyond to make sure we were safe in both transactions and is still helping us with things like helping us to reprogram our alarm and our high tech garage door opener (he is a wiz with high tech gadgets). He is also pretty funny. We always had a good laugh when we would get together. He is a great guy and he knows his stuff.

The fact that you put yourself out there and network through all the valuable connections you have in the community made a huge difference. I truly believe we would not have sold as fast and would not have received as good of an offer if you didn't market yourself and have the networking connections that you have.

I'm hoping me and my husband win the lottery so we can hire him to find us and the kids even bigger is that much fun working with him. Robert, we are going to miss talking to you every day.

T Jones | May 18, 2015

Robert represented both the Seller and us, the Buyer in our transaction- which can go a few different ways as you could imagine. Robert was absolutely professional, supportive, informative and very AWESOME!!

We had an easy and seamless transaction and felt very well taken care of. We would definitely recommend Robert to anyone wanting to buy or sell a home.

Robert is so dialed into the Scotts Valley community and that coupled with his experience in real estate makes him an invaluable realtor.

J & J West | May 18, 2015

If you are looking for a realtor, I would highly recommend Robert. He is everything you could ask for in a realtor. We wanted to downsize (not downgrade). He was quick to understand what we were looking for and did not waste our time trying to show us houses that did not meet our needs.

He was patient. He was not trying to make a quick deal, but rather to help us find the right house (no matter how long it took). He did an excellent job in assessing the market value of our home and getting the word out using his Facebook page in addition to listing it on the MLS.

After the sale, he and Monica (his wife and assistant) were on top of everything. They took care of scheduling all the inspections and arranged to have the necessary minor repairs done. As it turned out, we are buying the house from the people who bought ours. Robert represented both parties. At no time did I ever question his integrity. I know that he was honest and fair with each of us and helped to make this a win, win, win situation! Although buying and selling a house can never be totally stress free, Robert helped to make this a positive experience.

D Beasley | November 28, 2014

We have been so very blessed to have Robert Aldana help us with the sale of our home and in finding our new home! From the beginning to the end of the process, Robert has been very helpful and professional, kind and efficient.

I do not think we could have had a better realtor. God has blessed us with Robert and I thank Him for this because we felt so content that all would be okay. Actually, it was more than okay. It was so wonderful because of the kindness that flowed from Robert. We knew it was God helping us with everything and He appointed Robert as our realtor. Robert was quickly aware of what we were looking for in a new home and what we needed.

What a perfect time to give thanks to God for Robert and his family since it is Thanksgiving time. Robert and his whole family have blessed us throughout this process and we are thankful!

Luann | November 28, 2014

Robert was an invaluable resource as we sold our existing home and found a new one. He effectively marketed and sold our home in less than one-week securing an offer that was above our asking price. In the pursuit of our new home, he took a very proactive approach to help us narrow our search to several specific neighborhoods and then spent a great deal of time driving us around to different properties. His knowledge of the local market was extensive as we weighed the pros and cons of each house. Once we found the right home, Robert negotiated aggressively for us resulting in a $5,000 credit to cover several necessary repairs.

While waiting to move into our new home, Robert provided extensive service and support as we made a few repairs and upgrades prior to our move-in date. He made introductions to several top of the line service providers including roofers, painters, landscapers, tile installers and hardwood floor refinishers. Robert even guided several of these projects for us while we were out of town, following-up with these service providers on a daily basis to ensure the timely completion of all projects!! I have never met a realtor who goes to that length to serve his clients.

As if all of that wasn’t enough, Robert and Bailey Properties allowed us to use their parking lot on a Saturday for a charity car wash which helped send local kids to summer camp – He even matched what we raised!!!

Needless to say, in Robert I have found not only a superb realtor, but also a community leader and friend.

Anonymous | July 30, 2014

02/28/2014 - Robert was extremely helpful and diligent in pursuing our short sale. He was always available to answer questions and made the difficult transaction very convenient for us. He has even assisted us with post sale questions and has gone way beyond what he was obligated to do as our representative. I would recommend him without any reservation to be an agent for any real estate transaction.

R McClune | April 2, 2014

11/12/2013 - Robert Aldana helped my family with saving our home. He did a FANTASTIC job in assisting us & the God granted patience to explain everything about home loans to us. I know that in this day in age it is hard to believe that there are people that are willing to help people/families in difficult times without asking for something in return, but Robert is one of those people. With his help we were able to save our home & the ability to pay a reasonable mortgage that we can afford. Thank you Robert & may God bless you with lot’s of business so you can continue helping our community.

R Renner | April 2, 2014

01/08/2014 - I met Robert over 20+ years ago when he helped my mom find the perfect home. I was a little protective over my mom when she sought a Real Estate agent to search for her new home. But after meeting Robert and hearing the passion and excitement in his voice, I felt relieved and sold that he was the right guy for the job. Since then, he has been a friend of the family and the first person I think of when the topic of Real Estate comes up.

Now I find myself in a situation where I am fortunate enough to buy into my own home. I think about the times when Robert took my mom out to search for properties and make suggestions and now I have the privilege to work with a professional and 27 year veteran in the field. I highly recommend Robert for your buying and selling needs and am very happy to work with him again. Thanks Rob.

J Willie | April 2, 2014

01/07/2014 - I have worked with Robert when buying and selling multiple properties around town and it has been a pleasure working with him each and every time.

I first got connected with him by taking one of his free classes he offered when he taught his Tips for Home Buyers and Tips for Home Sellers programs, and I had listened to him on his radio and TV programs as well.

I knew how important it was to work with an experienced Realtor, someone who knew all of the details and caveats we might see in various types of transactions. He had great advice on neighborhoods, information on loans and financing, the escrow process, etc. He always provided assistance above and beyond the expectations for a Realtor.

The next time I buy or sell a property in the area there is absolutely no doubt in my mind that it will be Robert Aldana that I call to assist me with the process!

D Dawson | April 2, 2014

10/30/2013 - Robert Aldana is an exceptional realtor. Robert represented my family when we purchased a home this summer (our first offer was accepted!). We were so impressed with his knowledge, attitude and style that we referred him over to another family member and Robert was able to sell their home over asking, as well. Bottom line: Robert gets results!

M Ashley | April 2, 2014

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