Since 1998, Wild Roots Market in downtown Boulder Creek has been the destination for all things organic. We source 100% organic produce from many local farms and we also have a large selection of bulk foods, artisan cheeses, and groceries. Our meat department offers a wide variety of humanely raised beef, pork, and poultry cuts along with marinades ready to cook. We also have a wide assortment of fresh sustainable seafood. Our deli department features a full salad and soup bar, made-to-order sandwiches and fresh sushi delivered daily. We have friendly, knowledgeable staff in our wellness department that can help find the vitamins, minerals, and homeopathic remedies to meet your needs.
With deep roots in our community, it’s our mission to provide locally grown, ethically sourced food from farmers and purveyors we know and trust. We source 100% organic produce and we support our local farms whenever possible. Our full-service deli features made-to-order sandwiches; juices; smoothies (Felton), a made-from-scratch soup and salad bar; convenient grab and go prepared foods; and a hot food bar (Felton). Our bakery, Sunflour Bakehouse, bakes organic bread, muffins, teacakes, pies, pretzels, and cookies daily. Our butcher counters feature humanely raised and processed meats and poultry. We only source sustainable seafood from trusted suppliers. We offer a great selection of local beer and wine, as well as all natural and organic groceries and bulk foods. Our extensive wellness department is staffed with friendly, knowledgeable people offering many traditional and alternative solutions for your health care needs. Since 1991, we have proudly served our community in the San Lorenzo Valley and have been active participants in helping our local schools and non-profits, working to improve our quality of life in the mountains. We believe in back-to-basics living. Know your food. Know you farmer. Know your roots.